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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which objectives are MOST important when developing a communication strategy?

A) Specific, measurable, attainable, relevant, and time-sensitive
B) Safe, measurable, actionable, relevant, and targeted
C) Substantial, marketable, actionable, and time-sensitive
D) Strategic, memorable, attainable, and task-oriented

2. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
B) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.

3. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
B) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
C) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
D) Suggest that current work be given to another department so communication staff could work on the new projects.

4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) legal choices in all our communications.
C) accurate graphics in all our communications.
D) procedural instructions in all our communications.

5. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) Mission, people, purpose, and strategy
B) People, purpose, strategy, and structure
C) History, people, strategy, and structure
D) People, process, strategy, and structure

Solutions: