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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) CPC
B) Frequency
C) Brand Lift
D) CPM
E) Reach

2. How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook won't spend more than 25% of your daily budget on a given day
B) Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
C) Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
D) Facebook won't spend more than 25% of your campaign lifetime budget
E) Facebook won't spend more than 125% of your account limit

3. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Placement
B) Ad Type
C) Image
D) Offer
E) Audience
F) Dynamic Creative

4. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Include Instagram as placement.
B) Define how much you want to spend each day.
C) Predictability and control over reach and CPM.
D) Predictability and control over frequency.
E) Launch marketing campaigns to customer databases.

5. What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Marketing Partner
B) Power Editor
C) Fan Page
D) Ads Manager

Solutions: