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Facebook Certified Community Manager Sample Questions:

1. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Start new social media accounts to target the new demographic.
B) Ask community members to create a post and tag several friends.
C) Run targeted ads across all the platforms that the brand uses.
D) Comment on competitor posts so that their community learns about the new line.
E) Invite fashion influencers to promote the new line during a live launch.

2. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Review comments on the company's press release post
B) Activate a news alert for additional articles
C) Create and track relevant keywords on social media channels
D) Create a post specifically to gather feedback from the community

3. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Ask community members to share their most memorable community posts.
B) Survey community members for their most frequently asked questions about content themes.
C) Research popular content themes that may be relevant to the community.
D) Review data for insights into high-performing content in the community.

4. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Invite the community to submit their success stories so they can be shared with the national committee
B) Initiate a petition against the proposed closure and ask community members to circulate it widely
C) Monitor sentiment across digital channels within the organization's area of focus
D) Send a message to each of the community members requesting their opinions of the proposed closure

5. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Schedule event speakers to host Q&As in the community leading up to the event
B) Provide discount codes to community members who buy early bird tickets
C) Post a link to the event website with a daily reminder to purchase
D) Reach out privately to community members who might be interested in attending

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