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GCCC Strategic Communication Management Professional Sample Questions:

1. At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?

A) Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
B) Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.
C) Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.
D) Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.

2. Which objectives are MOST important when developing a communication strategy?

A) Specific, measurable, attainable, relevant, and time-sensitive
B) Safe, measurable, actionable, relevant, and targeted
C) Substantial, marketable, actionable, and time-sensitive
D) Strategic, memorable, attainable, and task-oriented

3. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Follow leadership's direction since the issue is minor and unlikely to escalate
B) Advise transparent communication to affected stakeholders, proportionate to the issue
C) Delay any communication until legal counsel confirms there is no obligation to disclose
D) Recommend disclosure only if customers or media raise concerns

4. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
B) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
C) Spun content is a form of plagiarism.
D) Since the spun content does not exceed 50% of the total content, this is not plagiarism.

5. Which of the following is an example of a quantitative research method?

A) Longitudinal studies
B) Case studies
C) Interviews
D) Narrative research

Solutions: