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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?

A) Directly after the </title> tag of her page
B) Directly after the </body> tag of her page
C) Directly before the </body> tag of her page
D) Directly before the </head> tag of her page

2. Which of the following is the correct formula of bounce rate?

A) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Conversion s
B) Bounce rate = Total Number of Visits Viewing Only One Page / Total Sales
C) Bounce rate = Total Number of Visits / Total Number of Visits Viewing Only One Page
D) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

3. How is an ad's Clickthrough rate calculated?

A) It's the total number of clicks an ad receives from the Google Content Network.
B) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
C) It's the number of clicks an ad receives divided by the cost of each click.
D) It's the number of clicks an ad receives divided by the number of impressions.

4. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
B) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.

5. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ad groups - one for each language.
B) Create four campaigns - one for each language.
C) Create four ads - one for each language.
D) Use English only, as it's the most common of the four languages she's targeting.

Solutions: