Exam Name: Salesforce Certified Marketing AssociateExam
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Associate
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- Total Questions: 124
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- Total Questions: 124
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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Sending and Journeys | 22% | - Customer journey design and activation - Send process and delivery management - Email creation and configuration - Journey Builder basics and entry criteria |
| Topic 2: Marketing Concepts | 28% | - Data privacy, consent and ethical marketing - Marketing strategy fundamentals - Digital marketing channels and campaigns - Customer engagement and lifecycle |
| Topic 3: Reporting and Analytics | 10% | - Reporting tools and dashboards - Key marketing metrics and KPIs - Interpret results and optimize performance |
| Topic 4: Marketing Cloud Engagement Basics | 22% | - Marketing Cloud ecosystem overview - Business use cases and best practices - Platform navigation and core features |
| Topic 5: Data Management | 18% | - Subscriber data and data extensions - Data quality and compliance - Data import and segmentation |
Answers for Salesforce-Marketing-Associate Candidates
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Salesforce-Marketing-Associate requires 65% to pass, and the official exam fee is 75 USD + applicable taxes. Knowing both numbers early helps you plan your exam date and budget together.
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The Salesforce-Marketing-Associate exam contains 40 questions within 70 minutes minutes. Rehearsing under the same time limit on the TestKingFree engine builds the pacing habits you will need.
- Marketing Cloud Engagement Basics (22%)
- Reporting and Analytics (10%)
- Marketing Concepts (28%)
Allocate your study hours in proportion to each topic's weight.
The package includes 124 practice questions for the Salesforce-Marketing-Associate exam, all with verified answers and available in three formats.
No formal prerequisites; recommended up to 6 months of experience with Marketing Cloud Engagement or basic marketing knowledge
Salesforce Trailhead - Marketing Associate Trailmix: Visit official page
Salesforce Certification Registration: register for Salesforce-Marketing-Associate
Pearson VUE: register for Salesforce-Marketing-Associate
Salesforce Certified Marketing AssociateExam Sample Questions:
A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?
- A. Random Data Extension
- B. Filtered Data Extension
- C. Standard Data Extension
Correct Answer: B 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.
Which send configuration setting should be leveraged?
- A. Commercial Send Classification
- B. General Send Classification
- C. Transactional Send Classification
Correct Answer: C 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations.
Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?
- A. Salesforce AppExchange
- B. Salesforce Store
- C. Salesforce Idea Exchange
Correct Answer: A 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers.
They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?
- A. Have customer log in to their account and update profile.
- B. Provide a postal mailing address as a minimum.
- C. Set up a footer in the email with an unsubscribe link.
Correct Answer: C 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.
Which components will the associate be able to see?
- A. Goals, Population, and Alerts
- B. Unsubscribes, Delivery Rate, and Goals
- C. Click Rate, Bounce Rate, and Alerts
Correct Answer: A 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
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