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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Under user permissions, select limited template access.
B) Configure restrictions within a Content Area for approval block types
C) Configure Content Blocks to only be usable within approved templates.

2. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A) File Drop Automations
B) SQL Query activities
C) APIs

3. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A) Triggered Send Managed Lists
B) Global Unsubscribe List
C) Auto Suppression List

4. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Create one Entry Source for each messaging channel.
C) Ensure source channel Is available in subscriber data.

5. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Ensure preferred channel is available in subscriber data.
C) Create one Entry Source for each messaging channel.

Solutions: