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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
| Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
| Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
A) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
B) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
C) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
D) You need to create a new user specifically for Responsys from within the Salesforce.com application.
2. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?
A) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
B) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
C) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
D) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
E) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
3. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
A) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
B) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
C) Create an Import Supplemental Table job in Responsys for this file.
D) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
4. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
A) Create a calendar reminder and manually close the campaign.
B) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
C) In the Program Designer, configure 45 days for Auto-Close after launch.
D) In ManageCampaigns, select 45 days for the end element.
5. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
A) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
B) The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
C) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
D) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: B |
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