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SPSS IBMSPSSMBPDA Exam Syllabus Topics:

SectionObjectives
Topic 1: IBM SPSS Modeler Fundamentals- Introduction to SPSS Modeler interface
  • 1. Data preparation basics
    • 2. Streams and nodes overview
      - Data understanding and profiling
      • 1. Data quality assessment
        • 2. Data types and structures
          Topic 2: Model Evaluation and Validation- Model performance metrics
          • 1. Accuracy and confusion matrix
            • 2. ROC and lift charts
              - Model validation techniques
              • 1. Training and testing split
                • 2. Cross-validation concepts
                  Topic 3: Business Application of Analytics- Deployment considerations
                  • 1. Reporting and insights delivery
                    • 2. Operationalizing models
                      - Business problem framing
                      • 1. Use case identification
                        • 2. Translating business needs into models
                          Topic 4: Data Preparation and Transformation- Data cleansing techniques
                          • 1. Handling missing values
                            • 2. Outlier detection and treatment
                              - Data transformation methods
                              • 1. Deriving new fields
                                • 2. Normalization and aggregation
                                  Topic 5: Predictive Modeling- Classification techniques
                                  • 1. Logistic regression basics
                                    • 2. Decision trees
                                      - Clustering and segmentation
                                      • 1. K-means clustering
                                        • 2. Customer segmentation use cases

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