Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin |
| Topic 2: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Topic 3: Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email templates - Explain how to analyze email performance metrics |
| Topic 4: Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions |
| Topic 5: Administration | 11% | - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
- B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
- C. Configure the Salesforce custom object to relate to th< account, lead, or contact
- D. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
Correct Answer: C 🗳️
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. Dynamic Content
- B. User Notifications
- C. User Signatures
- D. Social Posts
- E. Email Templates
Correct Answer: A,C,E 🗳️
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "Autoresponder emails" template
- B. "List emails" template
- C. "One to one emails" template
- D. "Engage" template
Correct Answer: D 🗳️
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment prospects with free email service providers for initial email sends.
- B. Segment the best and most active contacts for initial email sends.
- C. Segment cold prospects with a low score to reengage for initial email sends.
- D. Segment internal employees with high scores for initial email sends.
Correct Answer: D 🗳️
Which is true about Marketing Cloud Account Engagement API limits
- A. All editions have 10 000 API limit
- B. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- C. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- D. No limits at all
Correct Answer: B 🗳️
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