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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Media Cloud Architecture and Data Model- Core Media Cloud data objects
  • 1. Account, campaign, and asset data structure
    • 2. Data relationships and modeling best practices
      Media Cloud Solutions and Features- Core product capabilities
      • 1. Integration with Salesforce ecosystem
        • 2. Sales and advertising workflow automation
          Audience and Campaign Management- Audience segmentation and activation
          • 1. Campaign lifecycle management
            • 2. Audience building and targeting strategies
              Integration and Implementation- System integration patterns
              • 1. API-based integrations and data ingestion
                • 2. Security and governance considerations
                  Media Industry Knowledge- Advertising and media ecosystem fundamentals
                  • 1. Media business models and workflows
                    • 2. Key media KPIs and measurement concepts

                      Salesforce Media Cloud Consultant Sample Questions:

                      1. Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

                      A) ad creative size type
                      B) media channel
                      C) media content title
                      D) product


                      2. A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

                      A) it is composed exclusively of custom objects
                      B) it is composed of custom objects with no extensions.
                      C) it is composed of custom and standard objects.
                      D) it is composed exlusively of standard objects


                      3. A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

                      A) set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
                      B) build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
                      C) leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
                      D) set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail


                      4. In digital ad sales, what are two ways advertisiments are priced?

                      A) cost per mille (CPM)
                      B) marketing cost
                      C) prepaid expense (PE)
                      D) cost per click (CPC)


                      5. Users receive an "apex CPU limit exceeded" error when running the advertising sales management flow omniscript in a salesforce experience site. The omniscript includes an integration procedure that containsmultiple data raptors. In which two areas within omnistudio should a consultant check to troubleshoot this issue?

                      A) omniscript debugger
                      B) OmniStudio logs
                      C) Action Debugger
                      D) DataRaptor configuration


                      Solutions:

                      Question # 1
                      Answer: A
                      Question # 2
                      Answer: C
                      Question # 3
                      Answer: C
                      Question # 4
                      Answer: A,D
                      Question # 5
                      Answer: A,D

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