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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A. Triggered Send Managed Lists
B. Global Unsubscribe List
C. Auto Suppression List

Question 2

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Create CloudPages to collect and subscribe users,
B. Use Journey Builder to build an audience using Ad Studio.
C. Leverage Social Studio to capture email addresses.

Question 3

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A. Configure Eastern Content Tagging to automatically tag stock art.
B. Select categories and content type from the import dropdown when importing images.
C. Import a metadata tag index for the stock art so the images are searchable

Question 4

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A. Datorama Reports - Journey Performance
B. Reports - Journey Engagement
C. Journey Builder - Journey History

Question 5

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A. Query the data using a specific date range parameter
B. Use Einstein engagement scores to identify affected users.
C. Filter the data based on a specific date range.

Solutions: