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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Business Units and governance
  • 1. Roles and Enhanced CMS Workspaces
    • 2. Content and user governance
      • 3. Business Unit requirements
        - Domain authentication and authorization
        • 1. Domain authorization
          • 2. Branded and authenticated email delivery
            • 3. Self-service domain authentication
              - Marketing Cloud Next environment setup
              • 1. Data 360 provisioning
                • 2. Marketing Data Kit installation
                  • 3. Permission sets
                    • 4. Core Org Edition requirements
                      Topic 2: Agentforce & AI Innovation11%- Marketing agents
                      • 1. Content generation
                        • 2. Automated campaign creation
                          • 3. Audience segmentation
                            - Predictive AI
                            • 1. Selecting appropriate predictive AI features
                              - Conversational messaging
                              • 1. Customer engagement
                                • 2. Ongoing interactions across messaging channels
                                  • 3. Response handling
                                    Topic 3: Analytics & Performance Insights8%- Reporting and analytics
                                    • 1. Matching dashboards to reporting requirements
                                      • 2. Pre-built dashboards
                                        - Marketing data and insights
                                        • 1. Surfacing marketing data across Salesforce
                                          • 2. Marketing performance insights
                                            Topic 4: Consent13%- Consent management concepts
                                            • 1. Consent in customer engagement
                                              • 2. Consent and compliance requirements
                                                - Consent collection
                                                • 1. Consent banners on marketing landing pages
                                                  • 2. Consent banners on external pages
                                                    - Consent record management
                                                    • 1. Managing and updating consent records
                                                      • 2. Creating consent records
                                                        - Consent data model
                                                        • 1. Consent preference records
                                                          • 2. Platform consent objects
                                                            Topic 5: Campaign Design, Flow Orchestration & Content30%- Landing pages
                                                            • 1. Landing page components
                                                              • 2. Landing page configuration
                                                                - Flow orchestration
                                                                • 1. Flow types
                                                                  • 2. Flow configuration settings
                                                                    • 3. Trigger conditions
                                                                      • 4. Automated business processes and messaging
                                                                        • 5. Flow elements and logic
                                                                          - Personalized messaging data
                                                                          • 1. Adding customer data to messaging content
                                                                            • 2. Selecting appropriate data sources
                                                                              - Personalization
                                                                              • 1. Handlebars
                                                                                • 2. Merge fields
                                                                                  • 3. Content variations
                                                                                    • 4. AMPscript
                                                                                      • 5. Repeaters
                                                                                        - Activation templates
                                                                                        • 1. Activation template configuration
                                                                                          • 2. Contact point value selection
                                                                                            Topic 6: Data Modeling, Identity Resolution & Segmentation25%- Consumption and entitlements
                                                                                            • 1. Data 360 consumption-based entitlements
                                                                                              • 2. Platform usage optimization
                                                                                                • 3. Marketing automation consumption
                                                                                                  - CRM data ingestion and activation
                                                                                                  • 1. Actionable Lists
                                                                                                    • 2. Content personalization using CRM data
                                                                                                      • 3. Audience segmentation and activation
                                                                                                        • 4. CRM objects and records
                                                                                                          - Data 360 data model
                                                                                                          • 1. Customer data activation
                                                                                                            • 2. Data objects and Data Model Objects
                                                                                                              • 3. Connecting and harmonizing customer data
                                                                                                                - Identity Resolution
                                                                                                                • 1. Identity Resolution configuration
                                                                                                                  • 2. Unified customer profiles
                                                                                                                    • 3. Linking multiple data sources

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