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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A) Personalization Strings still allow PII to be displayed within an email.
B) Tokenized Sending should be combined with field-level data encryption for additional security.
C) Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
D) Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

2. Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A) CampaignMember ID
B) External ID
C) Individual ID
D) Contact ID

3. Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase. Which three factors should be considered before finalizing the number of business units they need to purchase? (Choose 3 answers)

A) If testing/development business unit(s) are required
B) Number of Marketing Cloud users
C) Number of brands/geographies which NTO operates
D) If data/content needs to be segregated between brands/geographies
E) Number of Sales Cloud sandboxes

4. A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

A) User device data is unavailable in Contact Builder for up to 48 hours
B) Newly registered users will create additional Contacts in Marketing Cloud
C) All mobile app users will create additional Contacts in Marketing Cloud
D) Existing users will create additional Contacts in Marketing Cloud

5. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Check the 'Use filename from Automation' checkbox
B) Filename is automatically passed to Import Activity with File Drop Automations
C) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
D) Set File Naming Pattern to %%AUTOMATED_FILENAME%%

Solutions: