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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) True
B) False

2. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The total submissions reflected on the form report in Marketing Cloud Account Engagement.
B) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
C) The sum of total conversions from the form and landing page reports.
D) The Engagement Dashboard in B2B Marketing Analytics.

3. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
B) The ability to assign prospects via automation instead of manually
C) The ability to use existing complex Salesforce lead routing processes
D) The ability to assign prospects based on specific criteria being met

4. Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A) Nothing will display
B) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
C) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
D) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.

5. LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A) Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
B) Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
C) Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
D) Create both a landing page and form using the enhanced landing page experience.

Solutions: