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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) Import Activity
B) Data Extract Activity
C) Decryption Activity
D) File Transfer Activity

2. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) Email Address
B) 15-digit contact ID
C) Numeric Subscriber ID
D) 18-digit Contact ID

3. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

A) Marketing Cloud Security Administrator
B) Data Manager
C) Marketing Cloud Administrator
D) Administrator

4. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

A) Select Unsubscribe Manual requests in Reply Mail Management
B) Select Delete Auto-Replies and Out-of-Office mail Management
C) Ensure a Custom response is enabled for Automated Response in Reply mail Management
D) Verify Reply Mail Management has been enabled in the account

5. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Proximity to Store
B) Conversion Rate
C) Lifetime Purchase Value
D) Last Purchase Date
E) Ages in Household

Solutions: