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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
B) Your customer database from the last 5 years.
C) People who have opened a Lead form but have not submitted data in the past 180 days.
D) People who have opened your mobile app in the last 92 days.
E) People who have visited your website in the last 365 days.
F) People who have clicked any links on a Canva in the past 180 days.

2. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Change your core audience's interests to exclude certain content categories.
B) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
C) Block certain categories in your Ads Manager.
D) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

3. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A) You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
B) You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
C) You should go into location and see where current customers are really from.
D) You should see who from that customer base is also connected to your client's fan page.

4. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) You should just change the image in the current post on your Fan Page and re-activate the ad.
B) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
C) You should change the title so that it does not require people to like your client's Fan Page.
D) You should hide the current post and post a new video with the new titles.

5. You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A) Campaign #3 has the highest ROAS of 63.20
B) Campaign #3 has the lowest ROAS of 9.95
C) Campaign #2 has the lowest ROAS of 1.72
D) Campaign #1 has the highest ROAS of 63.20
E) Campaign #3 has the lowest ROAS of 1.87
F) Campaign #2 has the lowest ROAS of 1.87

Solutions: