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Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Learning Path 4
This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:
- Reviewing the marketing calendar
- Evaluating marketing initiatives with analytics
Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution |
| Topic 2: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing settings and org units - Set up marketing configurations - Configure marketing resources and assets |
| Topic 3: Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Design and create customer journeys - Analyze journey performance - Configure journey tiles and triggers |
| Topic 4: Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage contacts - Import and deduplicate contacts - Create and manage companies |
| Topic 5: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Configure form and page elements - Implement progressive profiling - Create and publish marketing pages |
| Topic 6: Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Implement email Personalization and dynamic content - Configure email settings and delivery - Preview, test, and validate emails |
| Topic 7: Manage Segments and Target Audiences | 10-15% | - Use segment insights - Create and manage dynamic segments - Build segment queries and filters - Create and manage static segments |
| Topic 8: Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions |
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