Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - ID swapping and mapping strategies - Offline match integration |
| Topic 2: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration |
| Topic 4: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization |
| Topic 5: Audience Creation & Management | 20% | - Classification and taxonomy setup - Build and configure audience segments - Audience activation and delivery |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What is the CPS pricing model?
- A. This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
- B. This model allows clients to purchase data each time the campaign wins a unique customer attribute.
- C. This model allows clients to purchase data on a cost per category agreement.
- D. This model allows clients to purchase data on a cost per 1,000 impressions basis.
- E. This model allows clients to purchase data based on the overall win rate of the campaign.
Describe the features of an Audience Injection App that uses SDT.
- A. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
- B. The client shares the audience with you. This will generate an email notification that includes the audience composition.
- C. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
- D. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)
- A. Ensure client is enabled on Match Multiplier.
- B. Recommend leveraging Broad match where possible.
- C. Suppress 1st party converters to ensure that you are only reaching prospects.
- D. Place BlueKai JSON tag in header of page before page content loads.
- E. Set up logic if user qualifies for multiple audience segments.
Which of the following represents an opportunity to update the managed taxonomy and classification rules?
- A. A client needs a promotional category added to their taxonomy for a month-long sale.
- B. A client has run an inventory report, and wants to prune categories that are returning zero inventory.
- C. A client wants to review their data activation integrations.
- D. A client has run an inventory report, and wants to identify their highest-performing categories.
Which of the following is a real world use case for a search campaign?
- A. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
- B. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
- C. Leverage the device-bridging technology to find users across their devices.
- D. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
- E. Ensure customers receive relevant offerings when landing on the site page.
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