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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3days
B) Measure = Responders, Interval = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Responders, Event Date = 3 days
E) Measure = Unique Conversions, Event Date = 3 days

2. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the field mapper screen, select the "Columns Already Included" check box.
B) You must delete the first row of the file before performing the import. Your file must contain actual data only.
C) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
D) In the import configuration, select the "First line contains column names" check box.

3. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
B) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
C) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Your open rates have dropped somewhatsince last month.
B) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
C) Hard bounce rates are 10% or higher.
D) Recipients are forwarding your emails to everyone in their address books.
E) Substantial (5%) increase in click-through rates on last week's promotional campaign.

5. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
B) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
C) The column to be used as the table's primary key must be named something different in each profile list.
D) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

Solutions: