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Pegasystems PEGACPDC24V1 Exam Syllabus Topics:

SectionWeightObjectives
Business Agility in 1:1 Engagement10%- Change management
  • 1. Change request lifecycle
    • 2. Agility in engagement projects
      - Operational updates
      • 1. Launching new offers
        • 2. Updating existing actions
          Channels10%- Outbound & integrations
          • 1. Send offer emails
            • 2. Third-party action distribution
              - Real-time engagement
              • 1. Real-time containers
                • 2. Create real-time container
                  Decision Strategies25%- Business rules
                  • 1. Eligibility rules using risk segments
                    • 2. Credit score-based strategies
                      - Strategy design
                      • 1. Create decision strategies
                        • 2. Understand strategy flows
                          Next-Best-Action Concepts12%- Customer engagement principles
                          • 1. One-to-one customer engagement
                            • 2. Customer engagement blueprint
                              • 3. Always-on outbound concepts
                                • 4. Optimize customer value in contact center
                                  - Starting population & optimization
                                  • 1. Optimize next-best-action strategy
                                    • 2. Define starting population
                                      Contact Policy and Volume Constraints13%- Exposure control
                                      • 1. Avoid overexposure of actions
                                        • 2. Outbound contact limits
                                          Engagement Policies12%- Policy definition
                                          • 1. Create engagement strategy
                                            • 2. Define engagement policies
                                              - Customer journeys
                                              • 1. Manage customer journey rules
                                                AI and Arbitration8%- Decisioning logic
                                                • 1. Action prioritization with AI
                                                  • 2. Action arbitration
                                                    • 3. Business levers for prioritization
                                                      Actions and Treatments12%- Action management
                                                      • 1. Define and manage customer actions
                                                        • 2. Define actions for outbound channels
                                                          - Offer presentation
                                                          • 1. Present single offer on web

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