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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Central decisioning.
B) Customer clustering.
C) Data mining.
D) Social platform.

2. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The reduced impact of mass marketing.
C) The need to drive optimization in the selling process.
D) The interconnected supplier network.

3. What can AdTarget do?

A) Working with affiliates, target Internet ads without email
B) Utilize You Tube to more effectively deliver ad content
C) Monitor all advertisements watched on cable television
D) Force customers to watch the entire Internet ad before entering websites

4. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Social analytics.
B) Linear regression.
C) Customer behavioral segmentation.
D) Market basket analysis.

5. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Sterling Commerce
B) Unica
C) Coremetrics
D) WebSphere Commerce

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